Services Offered

We perform extensive research in order to help guide clients’ decision-making during every step of a project. Rather than focusing only on a transaction, our job also is to ensure overall investment success for the client.

Sourcing

Market Research

  • CP perception related to Project & Developer.
  • Feedback from CP of the target audience.
  • The amenities and features that the target audience is ready to pay for.
  • The budget of the target audience.
  • The preferred payment plan of the target audience.
  • The competition in the market.
  • The demand-supply gap in the market.

Sales

Unique Selling Proposition

  • To stand out, we must create a buzz of unique selling proposition (USP) for the project. The USPs could be:
    • Unique design
    • State-of-the-art amenities
    • Project location
    • Current project status
    • Attractive payment plan
  • The USP should be communicated effectively to the target audience through the marketing campaign.

Marketing

Market Strategy

  • Total Manpower: 10-15, divided in Sourcing & Closing.
  • Before Launch: 40 to 60 days Sourcing team will start meeting CPs and promote generation of Primo Pass.
  • CP meet before launch.
  • Target outreach to 2100+ CP’s in MMR.
  • ATL, BTL & Digital Vendor team can be of developer, or we will help.

Feedback and Performance Monitoring

Once the marketing plan is executed, monitoring and measuring its performance is crucial. We track the number of leads generated, the number of site visits, and the number of sales with proper bifurcation of Direct/Distribution. Weekly report/review to measure performance & be aligned with the goal.

  • Collect feedback from buyers to understand their experience with the project and make improvements if necessary.
  • Use data analytics to measure the ROI of the marketing campaign and make informed decisions about future marketing strategies.

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